Renaissance is reinventing itself with a $2 billion global makeover (2006 to 2008) that is infusing the brand with imaginative lobby, and room designs plus new savvy signature services.
The brand’s new direction was revealed today at the Renaissance Times Square, New York’s best view of the pulsing international landmark and newest showcase for provocative designer Jordan Mozer.
“We are establishing Renaissance as a worldwide category leader as our owners and franchisees enhance the brand through major renovations, property conversions and new construction,” said Rita Cuddihy, senior vice president, Renaissance Hotels and Resorts. “This eclectic brand of 140 properties offers travelers the body of a full-service hotel with the soul of a boutique."
As Renaissance continues to grow, guests are encouraged to experience the brand’s many unique destinations and discover the culture, art and style of each hotel and its surroundings. The brand is committed to enhancing the experience of travel through individualistic properties that embrace stylish design, attentive service, creative culinary, reassuring quality and sophisticated technology.
Renaissance’s position as an innovation leader takes a another step forward this fall with the global launch of “Cocktail Culture™,” a new twist on drink mixology that brings the guest into the creative process. Kicking off at top Renaissance bars in New York, London, Paris, Dublin, Shanghai, Toronto, Hollywood, Chicago and Washington, D.C., “Cocktail Culture™” delivers a total experience of fresh ingredients, signature cocktails, bartending techniques, music and lighting. “Cocktail Culture™” will be available at all Renaissance properties beginning in early 2008.
Source:http://www.4hoteliers.com/4hots_nshw.php?mwi=3715
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